User menu (ABS)

  • Contact Us
  • Enrol Now
  • myABS Learning Portal
  • Site Search
Back to Home
Back to Home

MBA Plus

  • Why ABS
    • Why ABS
    • Study Experience
    • Student Benefits
    • Return on Investment
    • QILT Results
    • Scholarships
    • Complimentary Short Course Training
      • Gold Card FAQ
      • Gold Card Terms and Conditions
    • Faculty
    • Updates
    • Research and Content
  • Courses
    • Courses
    • Postgraduate Microcredentials
    • Specialist Graduate Certificates
    • Graduate Certificate in Management
    • Graduate Diploma in Management
    • MBA+
    • Units of Study
  • How to Apply
    • How to Apply
    • Entry Requirements
    • Recognition of Prior Learning
    • Intake and Census Dates
    • Fees and Payment Options
    • Apply Now
  • Student Information
    • Student Information
    • Business School Profile
    • Executive Leadership Team
    • Board of Directors
    • Policies and Procedures
    • Fees and FEE HELP
    • USI Information
    • Terms and Conditions
    • Scholarship Terms and Conditions
    • Post-Nominals
  • FAQ
  • Contact
myAIM myABS

MBA Plus

  • Why ABS
    • Why ABS
    • Study Experience
    • Student Benefits
    • Return on Investment
    • QILT Results
    • Scholarships
    • Complimentary Short Course Training
      • Gold Card FAQ
      • Gold Card Terms and Conditions
    • Faculty
    • Updates
    • Research and Content
  • Courses
    • Courses
    • Postgraduate Microcredentials
    • Specialist Graduate Certificates
    • Graduate Certificate in Management
    • Graduate Diploma in Management
    • MBA+
    • Units of Study
  • How to Apply
    • How to Apply
    • Entry Requirements
    • Recognition of Prior Learning
    • Intake and Census Dates
    • Fees and Payment Options
    • Apply Now
  • Student Information
    • Student Information
    • Business School Profile
    • Executive Leadership Team
    • Board of Directors
    • Policies and Procedures
    • Fees and FEE HELP
    • USI Information
    • Terms and Conditions
    • Scholarship Terms and Conditions
    • Post-Nominals
  • FAQ
  • Contact

You are here

Digital Marketing
Sidebar links
About Facilitators Short Courses Qualifications Mini MBA Higher Education Blog Download faculty guide Speak to admissions
Banner Title

Faculty of Digital Marketing

Banner Image
Image
#cc1a70
#732d81
  • Download Faculty Guide
  • Enquire Now
  • Request Callback
Faculty logo
Image
AIM Faculty of Digital Marketing Logo
Summary

Where marketers and managers come to upskill and maintain their relevancy in a function that has been fundamentally transformed by the technological advances of the Digital Revolution.

Faculty description

Email, SEO, social media, paid ads, automation, and programmatic marketing are all embedded in the digital space. With such a tangible link to business success, the growing importance of digital makes it a critical knowledge set for marketers and non-marketers alike.

The Faculty of Digital Marketing, supported by partnerships with Indago Digital and the Social Media College, offers training programs at the Short Course, Vocational Qualification, and Higher Education level. These courses provide you the skills to ensure the content marketing engine is ever-churning to create as many likes, shares, and downloads as the lead funnel can handle.

Image
59% of marketing executives rate digital as the most important skillset, above any other area of the marketing function
59% of marketing executives rate digital as the most important skillset, above any other area of the marketing function
Source
(MCKINLEY MARKETING HIRING TRENDS 2018)
Image
49% of organisations do not have a clearly defined digital marketing strategy.
49% of organisations do not have a clearly defined digital marketing strategy.
Source
(Smart Insights, Managing Digital Marketing research report, 2017)
Image
87% of total marketing budgets will be allocated to digital by 2022
87% of total marketing budgets will be allocated to digital by 2022
Source
(Criteo, Reach, Click and Conversions report, 2018)
Image
54% of marketing practitioners have not studied a marketing-related academic or professional qualification of any kind
54% of marketing practitioners have not studied a marketing-related academic or professional qualification of any kind
Source
(MARKETING WEEK’S 2019 CAREER AND SALARY SURVEY)
Who should attend AIM's Digital Marketing courses?
Target Audience
Audience Icon
Who Should Attend - Beginners and Newcomers
BEGINNERS AND NEWCOMERS

wanting to start a career in the digital marketing industry

Audience Icon
Who Should Attend - Current Students
CURRENT STUDENTS

who are keen to work in the digital marketing industry in the future

Audience Icon
Who Should Attend - Marketing Professionals
MARKETING PROFESSIONALS

who want to expand their digital skills to achieve business objectives

Audience Icon
Who Should Attend - Digital Marketers
DIGITAL MARKETERS

who only specialise in one area of digital and want to expand their skill set

Faculty Experts Title
AIM DIGITAL MARKETING PARTNERS
Faculty Experts

Faculty of Digital Marketing - Social Media College

AIM Partner Social Media College Logo

Since 2014, Social Media College has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA.

All Faculty of Digital Marketing Courses

On-Campus and Virtual Training

AIM Short Course Effective Business Writing

Effective Business Writing

Duration
2 Days
View Course
AIM Short Course Email Marketing

Email Marketing

Duration
1 Day
View Course
AIM Short Course LinkedIn Marketing Strategy

LinkedIn Marketing Strategy

Duration
1 Day
View Course
AIM Mini MBA Digital Marketing

Mini MBA in Digital Marketing

Duration
Mini MBA + 2 Short Courses
View Course
AIM Short Course Search Engine Optimisation Strategy and Implementation

Search Engine Optimisation (SEO) Strategy and Implementation

Duration
1 Day
View Course
AIM Short Course Social Media Strategy

Social Media Strategy

Duration
1 Day
View Course
AIM Short Course Understanding Digital Marketing

Understanding Digital Marketing

Duration
1 Day
View Course

Online Training

AIM Online Short Course Effective Business Writing Online

Effective Business Writing (Online)

Duration
6 Months Continuous Access
View Course
ABS Microcredential in Marketing Management

Microcredential in Marketing Management

Duration
7 Weeks
View Course
AIM Microcredential in Mastering Social Media Advertising
SAVE 20%

Microcredential in Mastering Social Media Advertising

Duration
8 Weeks
View Course
AIM Microcredential in Strategic Social Media Marketing
SAVE 20%

Microcredential in Strategic Social Media Marketing

Duration
8 Weeks
View Course
Call to Action
Download the Faculty of Digital Marketing Guide
CTA Button
Download Now
CTA Image
Image
Download the Faculty of Digital Marketing Guide

Faculty of Digital Marketing Vocational Qualifications

AIM Qualification 10904NAT Diploma Social Media Marketing
SAVE 20%

10904NAT Diploma of Social Media Marketing

12-18 Months
9 Units
Online
View Course
AIM Mini MBA in Digital Marketing Certificate

Mini MBA in Digital Marketing

The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

Find out more →

Postgraduate Single Units and Higher Education

rgb(21,19,79)
AIM Business School Graduate Certificate in Marketing Management

Graduate Certificate in Marketing Management

From 4 months full-time
4 units
Online
View Course
Graduate Certificate in Marketing Management

AIM Business School's Graduate Certificate in Marketing Management explores the marketing frameworks and develops the skills that individuals in leadership positions require to become effective and well-rounded sales and marketing executives. (Online, From 4 months full-time)

Find out more →
Image
Cara Tobin, Recent AIM Participant

“The facilitator brings the content to life with real life examples, keeping us involved and interested throughout the course.”

Cara Tobin,
Recent AIM Participant
Image
 Carole Collie, Recent AIM Participant

“For somebody new to the industry that I’m in, the wealth of knowledge I gained from the AIM facilitators is invaluable.”

Carole Collie,
Recent AIM Participant

Read more from the Faculty of Digital Marketing

AIM Blog F.U.D. for Thought

FUD for Thought: How to Use Marketing for Good

Whether in marketing, politics, recruiting for a cult, or any other act of persuasion, a commonly used tactic is “fear, uncertainty, and doubt”. This method works to convince people to take a particular course of action (e.g. a purchase) by preying on their worries and anxieties, often through deliberate dissemination of disinformation. The psychology behind this tactic undeniably works, but read this blog to see how it can be used in a more morally upright way.

Read The Article
AIM Blog The Evolution of Marketing

The Evolution of Marketing

While certain elements of marketing can be traced as far back as humans have engaged in commercial practices, marketing today has evolved into a highly precise practice built on an understanding of human psychology. Read on to learn how advertisements work by appealing to our fundamental wants and needs.

Read The Article
AIM Blog - Sell a Product, Buy an Experience: Why People Make Purchases

Sell a Product, Buy an Experience: Why People Make Purchases

What you sell is not the same thing as what your customers buy.
Read The Article

 Contact Us

Call AIM Business School on 1300 658 337

AIM Business School

The AIM Business School MBA is built for busy professionals. Our MBA is 100% online, flexible, practical, and accessible.

ABOUT

  • Why AIM Business School
  • Study Experience
  • Student Benefits
  • Return on Investment
  • QILT Results
  • Scholarships & Eligibility
  • Complimentary Short Course Training
  • Meet The Faculty
  • Updates
  • Research and Content

Courses

  • Courses
  • Postgraduate Microcredentials
  • Specialist Graduate Certificates
  • Graduate Certificate in Management
  • Graduate Diploma in Management
  • Master of Business Administration (MBA)

How to Apply

  • How to Apply
  • Entry Requirements
  • Recognition of Prior Learning
  • Fees and Payment Options
  • Intake and Census Dates
  • Apply 

FAQ

  • FAQ

SITE SEARCH

  • Site Search

INFORMATION AND POLICIES

  • myABS Student Portal 
  • Student Information & Policies
  • Facilitator Policies & Procedures
  • Fees and FEE-HELP
  • USI Information
  • Terms & Conditions
  • Privacy and Collection Statement
  • Sitemap

CONTACT

  • Contact

Australian Institute of Management Education and Training Pty Limited (AIM); ABN 40 009 668 553; Ground Floor, 7 Macquarie Place, Sydney, NSW, 2000; AIM is a Registered Training Organisation, RTO Code 0049. The AIM Business School is a registered Institute of Higher Education, Provider ID: PRV12071, CRICOS registered, ID 03769D and an approved FEE-HELP provider.

Back to Top