Back to Home

User menu (ABS)

  • Contact Us
  • Enrol Now
  • myABS Learning Portal
Back to Home

MBA Plus

  • Why ABS
    • Why ABS
    • Study Experience
    • Student Benefits
    • Return on Investment
    • Scholarships
    • Gold Card
      • Gold Card Courses
      • Gold Card FAQ
      • Gold Card Terms and Conditions
    • Faculty
    • Updates
    • Research and Content
  • Courses
    • Courses
    • Microcredentials
    • Specialist Graduate Certificates
    • Graduate Certificate in Management
    • Graduate Diploma in Management
    • MBA+
    • Units of Study
  • How to Apply
    • How to Apply
    • Entry Requirements
    • Recognition of Prior Learning
    • Intake Dates
    • Fees and Payment Options
    • Apply Now
  • Student Information
    • Student Information
    • School Profile
    • Executive Leadership Team
    • Board of Directors
    • Fees & FEE HELP
    • USI Information
    • T&C
    • Scholarship Terms and Conditions
    • Post-Nominals
  • FAQ
  • Contact
myAIM myABS

MBA Plus

  • Why ABS
    • Why ABS
    • Study Experience
    • Student Benefits
    • Return on Investment
    • Scholarships
    • Gold Card
      • Gold Card Courses
      • Gold Card FAQ
      • Gold Card Terms and Conditions
    • Faculty
    • Updates
    • Research and Content
  • Courses
    • Courses
    • Microcredentials
    • Specialist Graduate Certificates
    • Graduate Certificate in Management
    • Graduate Diploma in Management
    • MBA+
    • Units of Study
  • How to Apply
    • How to Apply
    • Entry Requirements
    • Recognition of Prior Learning
    • Intake Dates
    • Fees and Payment Options
    • Apply Now
  • Student Information
    • Student Information
    • School Profile
    • Executive Leadership Team
    • Board of Directors
    • Fees & FEE HELP
    • USI Information
    • T&C
    • Scholarship Terms and Conditions
    • Post-Nominals
  • FAQ
  • Contact

You are here

Courses Graduate Certificate in Marketing Management
Image
Graduate Certificate in Marketing Management
  • Enrol Now
  • Download Course Guide
  • Request Callback

The Graduate Certificate in Marketing Management is a fully accredited course for newer managers seeking a strong grasp of the frameworks and skills necessary to become effective and well-rounded sales and marketing executives. It is a Level 8 qualification according the Australian Qualifications Framework (AQF), which places it one level higher in complexity than a bachelor’s degree.

Course Overview

Duration:
From 4 months full-time
Structure:
4 units
Delivery Mode:
Online
Enrol Now
Overview

Designed for ambitious managers with entry based on management experience, the Graduate Certificate in Marketing Management is available for study 100% online, providing you with unlimited flexibility to structure your learning around your individual needs and schedule.

Made up of four core business units, students will be provided with an understanding of the theory and practice of Marketing, an understanding of Marketing within the wider context of the organisation as a whole, appropriate business research methods, and how to make and implement effective decisions within dynamic organisational environments.

The Graduate Certificate in Marketing Management is part of the specialist MBA pathway. The first step on your MBA journey, achieve functional excellence in Marketing Management and stand out from the crowd. The AIM MBA offers you 3 unique qualifications in 1 learning pathway, ensuring you are empowered to thrive in your function, in leadership, and well into the future.

Course Learning Outcomes

On successful completion of this course, students will have:

1. Advanced knowledge and skills for professional marketing practice.

2. Advanced theoretical and technical knowledge a range of disciplines necessary for professional marketing communication practice.

3. Advanced cognitive, technical and communication skills to select and apply methods and technologies to:

a. Analyse critically, evaluate and transform information to complete a range of marketing initiatives.

b. Research and apply established theories to professional marketing communication practice.

c. Analyse, generate and transmit solutions to complex marketing problems.

d. Transmit knowledge, skills and ideas to others demonstrate autonomy, well developed judgement, adaptability and responsibility as a marketing practitioner or learner.

Units of Study

Successfully completing the four core units of the Graduate Certificate provides you with a formal qualification and these units are stackable towards our MBA+ program. If you decide to pursue this higher degree at a later, your previous study with us will count towards your total credit.

4 Core Units

  • Marketing for Managers
  • Business Decision-Making and Analysis
  • Business Research Methods
  • Managing a Project-Based Organisation

For a detailed unit description, please contact a Senior Learning Advisor on 1300 658 337 or Download the Course Guide .

Entry Requirements

The Graduate Certificate in Marketing Management has entry options based on tertiary qualifications and relevant management experience.

Enter with:

  • Bachelor degree and two years’ relevant management experience
  • Diploma or Advanced Diploma and three years’ management experience
  • No formal tertiary qualification but five years’ relevant management experience

In addition, you must:

  • Meet English Requirements; and
  • Have access to a computer and internet connection that meet Technology Requirements

Successfully completing the Graduate Certificate gives you a formal qualification and the units studied are stackable towards our MBA+ program. If you decide to pursue this higher degree at a later date, your previous study with us will count towards your total credit.

Study Mode

At AIM Business School, postgraduate education has never been more accessible. With all learning materials available fully online, you can choose to study whenever and wherever best suits regardless of your location, lifestyle, and work situation.

Online learning provides flexibility and convenience, which is great for anyone constrained by time or distance. You can complete your qualification when it suits you and at your own pace.

Studying online doesn’t equate to studying alone. You’ll have access to unit introduction videos, regular webinars, self-assessment tasks, and other learning materials all through our unique virtual campus, myABS. This state-of-the-art online learning management system offers a ‘community’ approach to self-directed study where you can share experiences, ideas, and questions through integrated features such as chat forums, live chat, and links with social media platforms.

Course Fee

AIM Business School charges individual unit fees which are payable prior to the date of commencement of that unit or 14 days upon invoice generated.

Payment of fees may be made by:

  • cheque,
  • credit card or
  • application for FEE-HELP, a government loan given to eligible students to help pay part or all of their tuition fees.

For students enrolling for courses commencing in 2019 and future years, AIM Business School reserves the right to adjust tuition fees annually Find out more about fees and charges.

Recognition of Prior Learning (RPL)

Students who can provide evidence of previous study at a similar AQF level or demonstrable equivalent experience, may on application, be provided with Recognition of Prior Learning (RPL) or Credit Transfer for up to 50% of a respective course.  All applications for RPL will be assessed on an individual basis. For students seeking RPL based on experience only, an administration fee applies per unit for successful applications. For more information about the RPL process, please contact a Senior Learning Advisor on 1300 658 337 or request a call back today.

Please view the schedule of fees for more information.

Additional Information

What sets us apart?

Practical, real-world learning – no exams!

There are no exams at AIM Business School. Rather, assessment is based on undertaking realistic projects applied to each participant’s own organisational and industry contexts. Emphasis is placed on contemporary, relevant and interactive case studies. Participants engage in coursework that is entirely applicable to their work to ensure they receive immediate value from their learning experience.

Best in class faculty

Our faculty are highly qualified and experienced business professionals. They are chosen based on their senior management experience in their area of specialisation, appropriate postgraduate and teaching qualifications and a commitment to keep abreast of developments in their area of specialisation. Be inspired by practitioners with senior level business and industry experience and benefit from their extensive business knowledge and practical leadership and management skills.

mySupport – supporting you throughout your study journey

At AIM Business School, students are provided with complimentary access to 9 support functions ranging from online study support, academic support, personal assistance program, professional development and more. We know balancing study, work, social and life commitments can be a handful at times and by providing a range of support options, you’ll never be studying alone.

Flexible intake periods

At AIM Business School, you don’t have to wait for the next semester intake. When we say flexible and accessible, we mean it. We understand that working professionals need both when enrolling in postgraduate study. This means, with bimonthly, you can start as soon as you’re ready. It’s convenience at its best.

Prompt, personalised and on-going support

We’ll be there to help you throughout your study journey. Gain prompt, personalised and ongoing support from specialised Faculty and our Student Support Team. We know postgraduate study is a commitment and we’re committed to providing you exceptional support throughout your qualification.

Accreditation

The ABS Graduate Certificate in Marketing Management is accredited with TEQSA and meets the requirements of a Level 8 qualification on the Australian Qualifications Framework (AQF).

This course is not CRICOS registered and as such enrolments from Student Visa holders cannot be accepted.

Need more information?

ENQUIRE NOW
REQUEST CALLBACK REQUEST CALLBACK
LIVE CHAT

 Contact Us

Call AIM Business School on 1300 658 337

AIM Business School

The AIM Business School MBA is built for busy professionals. Our MBA is 100% online, flexible, practical, and accessible.

ABOUT

  • Why AIM Business School
  • Study Experience
  • Meet The Faculty
  • Gold Card
  • Scholarships & Eligibility
  • Updates
  • Research and Content

Courses

  • Courses
  • Microcredentials
  • Graduate Certificates
  • Graduate Certificate in Management
  • Graduate Diploma in Management
  • Master of Business Administration (MBA)

How to Apply

  • How to Apply
  • Entry Requirements
  • Recognition of Prior Learning
  • Fees and Payment Options
  • Intake and Census Dates
  • Apply 

FAQ

  • FAQ

STUDENT INFORMATION

  • myABS Student Portal 
  • Student Information & Policies
  • Fees and FEE-HELP
  • USI Information
  • Terms & Conditions
  • Privacy and Collection Statement

CONTACT

  • Contact

Australian Institute of Management Education and Training Pty Limited (AIM); ABN 40 009 668 553; Ground Floor, 7 Macquarie Place, Sydney, NSW, 2000; AIM is a Registered Training Organisation, RTO Code 0049. The AIM Business School is a registered Institute of Higher Education, Provider ID: PRV12071, CRICOS registered, ID 03769D and an approved FEE-HELP provider.

Back to Top