This unit is available for these qualifications:
- The Graduate Certificate in Business
- The Graduate Certificate in Business Transformation
- The Graduate Certificate in Entrepreneurship
- The Graduate Certificate in Human Resources Leadership
- The Graduate Certificate in Leadership and Strategy
- The Graduate Certificate in Marketing Management
- The Graduate Certificate in Project Management
- The Graduate Diploma in Management
- MBA+.
Unit Description
This unit aims to provide you with both a theoretical understanding of strategy and its practical implementation in order to boost your confidence and critical thinking skills. You will learn the strategy process, including how to use the tools and techniques of business analysis and decision-making to develop and implement competitive, value-creating strategies at organisations.
Prerequisites
There are no prerequisites for this unit.
Learning Outcomes
- Critically review and analyse business context and challenges, and articulate objectives and strategic options using strategic management principles and practices
- Critically evaluate the effectiveness and sustainability of an organisation’s current strategy, and articulate strategic gaps
- Distinguish, prioritise and justify organisational capabilities needed to achieve strategic objectives, while mitigating risk
- Develop, articulate and present competitive business strategies and visions
- Develop monitoring processes to measure the implementation of the strategy
- Apply critical thinking skills to resolve problems independently and ethically while drawing on credible sources of information and data
Graduate Attributes
AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:
- Strives for intellectual rigour
- Understanding the changing global context
- Manages for success
- Demonstrates effective communication and interpersonal skills
- Develops mastery of business and management disciplines
- Strives to be a continuous adult learner
