Martin Mercer, CEO

Martin Mercer, Chief Executive Officer

For the decade up to 2020, Martin was the CEO and MD of two high-growth businesses. More recently, he was the CEO of a start-up disrupting the legal practice management industry. He has successfully led a disruptive challenger brand during its scale-up phase, an incumbent internet services business through a turnaround and ultimate transformation into a leading digital services business, and a start-up taking an innovative SaaS platform to market.

In addition to a dozen years of CEO experience, Martin has enjoyed senior leadership roles in functional areas including sales, marketing, product management, channel management, business development, and strategy and planning. This experience was acquired in both B2B and B2C contexts.

Martin is responsible for the performance of Scentia and its operating businesses.

Sabina Cerimagic

Associate Professor Sabina Cerimagic, Executive Dean and Acting Executive Director

Dr Sabina Cerimagic is the Executive Dean and Acting Executive Director at the Australian Institute of Management (AIM) Business School.

Sabina is a multi-disciplinary and inter-disciplinary professional consultant, researcher and academic who has more than 15 years of experience in higher education and in project management.

Sabina’s depth of skills and knowledge after holding a variety of roles across the private and public sectors has effectively enabled her to develop, lead and manage diverse and large teams. In a supportive manner and to encourage collaboration between her team and all stakeholders, to achieve positive and mutually beneficial outcomes.

Warren Creighton, CEO

Warren Creighton, Chief Financial Officer

Warren Creighton has spent over 13 years in senior roles in finance in the private education sector. He oversees all financial matters, including compliance with corporate and accounting standards and TEQSA standards. He oversees development of budgets for Scentia and its entities, including AIM Business School.

Steve Smith, Chief Experience Officer

Steven Smith, Chief Technology Officer

Steve Smith has over 20 years of experience in product management and marketing roles, the last 3+ in the private education sector. He is responsible for providing strategic direction of the course portfolio and student experience at AIM Business School and oversees the implementation of these strategies.

Trenton Barnier, Chief Marketing Office

Trenton Barnier, Chief Marketing Officer

Trenton Barnier has a master’s degree in marketing and 10 years of experience working in marketing, including experiential, B2C, B2B, analysis, and advisory. He leads the marketing function of Scentia and its entities, including AIM Business School.

Neil Rapley, Chief Sales Officer

Neil Rapley, Chief Sales Officer

Following an early career in the military, Neil has spent the past 30+ years in a rich variety of commercial roles - a highlight being the formation, scaling and sale of his own consulting business. Neil’s most recent experiences have been in the Education & Professional Learning sectors. At AIM, he leads our multi-functional sales teams across Australia with a remit to grow revenue, profitability and market share.

Liz Douglas, Head of People and Culture

Liz Douglas, Head of People and Culture

Liz Douglas has over 14 years of experience across Australia and internationally in human resources and operations in the corporate sector. She leads the HR function of Scentia and AIM Business School with the responsibility of building high performing teams and staff wellbeing.