Martin Mercer, CEO

Martin Mercer, CEO

For the decade up to 2020, Martin was the CEO and MD of two high-growth businesses. More recently, he was the CEO of a start-up disrupting the legal practice management industry. He has successfully led a disruptive challenger brand during its scale-up phase, an incumbent internet services business through a turnaround and ultimate transformation into a leading digital services business, and a start-up taking an innovative SaaS platform to market.

In addition to a dozen years of CEO experience, Martin has enjoyed senior leadership roles in functional areas including sales, marketing, product management, channel management, business development, and strategy and planning. This experience was acquired in both B2B and B2C contexts.

Martin is responsible for the performance of Scentia and its operating businesses.

Warren Creighton, CEO

Warren Creighton, CFO

Warren Creighton has spent over 13 years in senior roles in finance in the private education sector. He oversees all financial matters, including compliance with corporate and accounting standards and TEQSA standards. He oversees development of budgets for Scentia and its entities, including AIM Business School.

Steve Smith, Chief Experience Officer

Steven Smith, Executive Director AIM

Steve Smith has over 20 years of experience in product management and marketing roles, the last 3+ in the private education sector. He is responsible for providing strategic direction of the course portfolio and student experience at AIM Business School and oversees the implementation of these strategies.

Liz Douglas, Head of People and Culture

Liz Douglas, Head of People and Culture

Liz Douglas has over 14 years of experience across Australia and internationally in human resources and operations in the corporate sector. She leads the HR function of Scentia and AIM Business School with the responsibility of building high performing teams and staff wellbeing.

Trenton Barnier, Director of Marketing

Trenton Barnier, CMO

Trenton Barnier has a master’s degree in marketing and 10 years of experience working in marketing, including experiential, B2C, B2B, analysis, and advisory. He leads the marketing function of Scentia and its entities, including AIM Business School.

Michael Kumar, Head of IT

Michael Kumar, Head of IT

Michael Kumar has spent the last 17 years in accounts and business analyst roles. He oversees the IT function of Scentia and its entities, including AIM Business School. Michael is responsible for data security concerning staff and students records, business continuity, and the technology aspects of education delivery, including management of the AIMET learning management system.