Unit Description

This unit aims to provide you with both a theoretical understanding of strategy and its practical implementation in order to boost your confidence and critical thinking skills. You will learn the strategy process, including how to use the tools and techniques of business analysis and decision-making to develop and implement competitive, value-creating strategies at organisations.


To enter into this unit, students must first have completed:

Learning Outcomes

  • Identify, analyse, and discuss the important business challenges confronting managers and leaders
  • Interpret these challenges in the context of strategic management and the business objectives and strategic options they represent
  • Critically analyse the effectiveness and sustainability of an organisation’s current strategy, and where performance gaps exist
  • Identify the skills and resources needed to fill performance gaps, and achieve strategic goals while mitigating risk
  • Use and evaluate monitoring and control processes to measure the progress of the strategy as it is implemented
  • Develop, articulate, and present competitive business strategies and visions
  • Effectively apply critical thinking skills to resolve problems independently and ethically while drawing on credible sources of information and data

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

  • Strives for intellectual rigour
  • Understanding the changing global context
  • Manages for success
  • Demonstrates effective communication and interpersonal skills
  • Develops mastery of business and management disciplines
  • Strives to be a continuous adult learner

Assessment Tasks

The successful completion of Managing, Developing, and Implementing Strategy relies on the submission of three assessments:

  • Assessment Task 1: Current Situation Analysis (35%)
  • Assessment Task 2: Strategic Plan (50%)
  • Assessment Task 3: Engagement and Participation (15%)