Unit Description
This unit aims to provide you with both a theoretical understanding of strategy and its practical implementation in order to boost your confidence and critical thinking skills. You will learn the strategy process, including how to use the tools and techniques of business analysis and decision-making to develop and implement competitive, value-creating strategies at organisations.
Prerequisites
To enter into this unit, students must first have completed:
- Leading, Managing, and Developing People
- Managing Financial Resources
- Managing Operational Improvement
- Marketing for Managers
Learning Outcomes
- Analyse and critique business challenges, objectives and strategic options using strategic management principles and practices.
- Critically evaluate the effectiveness and sustainability of an organisation’s current strategy, and outline where performance gaps exist.
- Distinguish and prioritise the skills and resources needed to fill performance gaps and achieve strategic goals while mitigating risk.
- Design, develop and monitor control processes to measure the progress of the strategy as it is implemented.
- Develop, articulate and present competitive business strategies and visions.
- Demonstrate critical thinking skills to resolve problems independently and ethically while drawing on credible sources of information and data.
Graduate Attributes
AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:
- Strives for intellectual rigour
- Understanding the changing global context
- Manages for success
- Demonstrates effective communication and interpersonal skills
- Develops mastery of business and management disciplines
- Strives to be a continuous adult learner
Assessment Tasks
The successful completion of Managing, Developing, and Implementing Strategy relies on the submission of three assessments:
- Assessment Task 1: Current Situation Analysis (35%)
- Assessment Task 2: Strategic Plan (50%)
- Assessment Task 3: Engagement and Participation (15%)
