Two New Postgraduate Microcredentials Launched
AIM is excited to announce the launch of two new Postgraduate Microcredentials through our higher education brand AIM Business School: Marketing for Managers and Cyber Security and the Cloud.
AIM is excited to announce the launch of two new Postgraduate Microcredentials through our higher education brand AIM Business School: Marketing for Managers and Cyber Security and the Cloud.
The Microcredential in Marketing for Managers unit introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. Students are provided with the ability to engage in meaningful conversations around the highly valuable marketing function.
The Microcredential in Cyber Security and the Cloud equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. It will help you better identify and understand key risks and threats brought about through an increasingly digital operating environment, positively informing your strategic and operational decision-making.
Postgraduate Microcredentials, built from the individual units of our leading MBA program and delivered online over 7 weeks, are made for current and future leaders who recognise the value of continuous improvement, those who want to be the best at what they do and become indispensable.
Marketing for Managers
This course will enable you to:
- Review marketplace forces and identify impactful trends
- Understand consumer behaviour to develop positioning strategies
- Implement a thorough marketing strategy
Cyber Security and the Cloud
This course will enable you to:
- Evaluate the use of cloud technologies
- Distinguish between risk, threats, and vulnerabilities
- Identify business implications from emerging cyber threats
