Unit Description

This unit explores the theory and practice of global enterprise, with the aim of boosting your abilities and confidence in dealing with international business conditions. You will develop awareness of the scope and complexity of micro and macro considerations that bear upon the international business environment. You will become familiar with strategies that help you compete effectively and develop plans that match those strategies with environmental conditions.


There are no prerequisites for this unit.

Learning Outcomes

  • Demonstrate advanced knowledge of managing international operations
  • Demonstrate an understanding of the differences between operating in the local domestic market and global markets
  • Show advanced knowledge of the capacity to select appropriate policies and strategies for coping with the international business environment
  • Describe issues in governing international trading and investment
  • Apply principles that affect relationships with international trading partners, particularly those of a different political and cultural perspective
  • Develop strategic choices for global operations
  • Determine entry mode choice
  • Demonstrate a high order of skill in analysis, critical thinking, communication, and professional application
  • Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems, and to think rigorously and independently
  • Think and act in an ethical and sustainable manner

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

  • Strives for intellectual rigour
  • Understanding the changing global context
  • Manages for success
  • Demonstrates effective communication and interpersonal skills
  • Develops mastery of business and management disciplines
  • Strives to be a continuous adult learner

Assessment Tasks

The successful completion of International Business relies on the submission of three assessments:

  • Assessment Task 1: Case Study Report (35%)
  • Assessment Task 2: Country-Based Opportunity Report (50%)
  • Assessment Task 3: Engagement and Participation (15%)