Unit Description

Entrepreneurship is looking at business with a focus on opportunities, creativity and innovation, together with creating wealth in all its forms. Entrepreneurs are risk taking individuals who seek to bring about change and new opportunities for themselves and others, playing an important role in commerce, trade, and economic growth. This unit examines the cohesive process of Entrepreneurship including business modelling, planning, idea development, innovation, creativity, and risk management.


To enter into this unit, students must first have completed:

Learning Outcomes

  • Critically analyse the entrepreneurial personality and the forces that motivate enterprising behaviour
  • Critically discuss the innovative processes, together with the issues involved in new venture creation, formation, growth, and conclusion
  • Demonstrate an understanding of the evolution of an idea to a high potential business venture
  • Express entrepreneurial skills through the construction and presentation of a business model and business plan for a new business of the students’ choosing
  • Demonstrate an understanding of Social Entrepreneurship
  • Demonstrate an understanding of theory related to the process, context, and outcomes associated with entrepreneurship and innovation in a logical and coherent manner
  • Demonstrate a high order of skill in analysis, critical reflection, evaluation, and professional application
  • Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems, and to think rigorously and independently

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

  • Strives for intellectual rigour
  • Understanding the changing global context
  • Manages for success
  • Demonstrates effective communication and interpersonal skills
  • Develops mastery of business and management disciplines
  • Strives to be a continuous adult learner

Assessment Tasks

The successful completion of Entrepreneurship relies on the submission of three assessments:

  • Assessment Task 1: The Venture Model (35%)
  • Assessment Task 2: The Venture Plan (50%)
  • Assessment Task 3: Engagement and Participation (15%)