The Australian Institute of Management (AIM) empowers individuals and organisations to adapt and thrive in the face of relentless change and has been the nation’s leader in this field since 1941.

AIM supports Australia’s workforce through the provision of innovative and industry-focused education solutions, headlined by a market-leading suite of more than 100 short courses that are offered year-round, in campuses around Australia and through online platforms.

These courses cover a diverse range of subject areas, including Digital Marketing, Human Resources, Communication, and Leadership and Management, and this portfolio is constantly being expanded and evolved to meet industry needs.

With all the following courses being available for free as part of the AIM Business School Gold Card, their value is truly unbeatable.

Explore available Gold Card courses by Subject Area

Business Management

Contract Management (On-Campus)

This practical guide to managing contracts will explore the entire contract lifestyle and give insight into fostering sustainable relationships with suppliers, monitor the performance of suppliers, manage risk, and resolve disagreements more effectively.

Implementing Continuous Improvement (Virtual)

Discover the means to evaluate current practices, anticipate future needs, and create the conditions necessary for improved ways of working.

Implementing Innovation and Continuous Improvement (On-Campus/Online)

Harness skills in innovative thinking, as well as identifying, analysing, and driving opportunities for organisational improvement.

Manage Business Effectively (On-Campus/Online)

Whether corporate, government, industry, or not-for-profit, this course provides managers with the end-to-end processes needed to successfully deliver results while managing operations and driving continuous improvement.

Manage Innovation and Continuous Improvement (On-Campus/Online)

Combining the freedom of creativity with the discipline of due process, discover the skills, knowledge, and insight to effectively take the lead in using innovation to realise business outcomes.

Operational Planning (On-Campus/Online)

By providing you with the skills to develop the plan, acquire resources, monitor progress, and evaluate operational performance, this course will make you an expert at developing and implementing operational plans.

Workplace Safety (On-Campus/Online)

Learn strategies for promoting awareness and cooperation among staff and gain the tools to create and implement an effective and sustainable work health and safety framework in your workplace.

Communication

Addressing Difficult Behaviours (Virtual)

Gain practical tools and techniques to address the complexities of difficult and conflicting personalities while creating and maintaining relationships built on respect.

Advanced Communication (On-Campus/Online)

Empower yourself with the critical thinking skills to build compelling arguments, engage others, and present your ideas with influence and impact.

Advanced Presentation Skills (On-Campus)

Learn to apply the principles of persuasion and connection to develop and deliver influential presentations. 

Assertiveness Techniques (On-Campus)

Gain personal insight into the way you respond to different people, situation, and events, as well as the tools to effectively express your views. 

Dealing with Difficult Behaviours (On-Campus)

Develop as a proficient communicator adept in dealing with challenging personalities, equip yourself with the tools to mitigate conflict through mutually beneficial resolutions, and gain the courage to have difficult conversations in the workplace.

Develop a Compelling Business Case (On-Campus)

Learn a step-by-step approach to putting together a strong business case, from analysing the variables (timelines, costs, risks vs return) to an implementation plan.

Effective Business Writing (On-Campus/Online)

Write structured, high quality, and engaging workplace documents using these practical tools and techniques.

Effective Communication (On-Campus/Online)

Explore a range of proven communication strategies to confidently and clearly express your opinions inside and outside the workplace.

Manage Meetings (On-Campus)

Maximise your time through this course, which will teach you how to identify the purpose of your meeting, whether it will be beneficial, and when, how, and where to schedule it.

Negotiating Skills (On-Campus)

Utilise proven negotiation techniques to persuade others to the strength of your argument and develop techniques for dealing with conflict or deadlocks.

Professional Presentations (On-Campus)

Develop the skills required to plan and deliver effective presentations, using a range of tools and techniques in presentation construction, communication, and audience engagement.

Report Writing (On-Campus)

The Report Writing short course provides you with techniques to create reports and informative documents that are well organised and clearly presented.

The Power of Influence (On-Campus)

Identify your preferred influencing style and develop the skills that shape opinion, build credibility in the workplace, and positively influence people to achieve goals, including those over whom you have no authority.

Writing Persuasive Documents (On-Campus)

Exploring a range of techniques and styles, you'll gain the talent for producing compelling and influential copy that engages audiences and inspires action.

Digital Marketing

Customer Journey Mapping Bootcamp (On-Campus)

Learn how successful digital transformation involves being customer centric, agile, and data-driven, with technology showing the path but not setting the direction.

Fundamentals of Digital Marketing (On-Campus)

Suitable for those in both marketing and non-marketing roles, this course will equip participants with practical techniques that will greatly simplify digital marketing.

Introduction to Google Analytics (On-Campus)

Upon taking the Google Analytics Delivers Actionable Data Insights course you’ll be able to pull the data you need to make actionable data insights. 

Introduction to Search Engine Optimisation (SEO) (On-Campus)

Ensure you’re able to hold your own in any SEO or Content conversation and help participate in your organisation's SEO and Content strategy.

LinkedIn Marketing Strategy (On-Campus/Virtual)

This course offers practical techniques to generate brand reach and awareness, as well as lead generation and new pipeline sales opportunities through LinkedIn.

Social Media Strategy (On-Campus/Virtual)

Discover all the knowledge and skills to develop a comprehensive and effective social media strategy and the tools to impact your audience with relevant content that moves them from follower to customer.

Personal Branding (Virtual)

This course provides the practical tools to apply your ideas directly to your LinkedIn profile (and beyond) to deliver the personal brand results you're after for your career and your organisation.

Finance

Finance for Non-Finance Managers (On-Campus/Online)

Make better informed fiscal decisions by learning all aspects of financial management from planning through to budget review and reporting on financial outcomes.

Finance Fundamentals (On-Campus)

Understand the fundamentals of finance such as interpreting financial reports, recognising the impact of financial strategies, and communicating effectively with finance professionals.

Introduction to Accounting (On-Campus/Online)

Learn key accounting concepts and terminology, the legislative reporting requirements, and how to interpret financial data to make business recommendations.

Manage Budgets (On-Campus)

Explore key concepts in budgetary planning, implementation, and management, covering all aspects of managing team budgets and financial plans.

Understanding Finance (Virtual)

From preparing budgets to monitoring and reporting on financial performance, gain valuable insights in interpreting financial data, recognising the impact of financial strategies, and communicating effectively with finance professionals.

Health and Wellness

Mental Health and Working Remotely (Virtual)

This course will help you to understand mental wellbeing in the context of working with dispersed individuals and provide practical tools and techniques to successfully engage virtual teams.

Mental Health in the Workplace (On-Campus)

Learn strategies to recognise the effects of common mental health conditions, engage confidently and respectfully with employees about their wellbeing, and create and maintain a work environment that is psychologically safe.

Resilience in Self (On-Campus)

Uncover skills and techniques to utilise your strengths and recover from problems and challenges, allowing you to be emotionally resilient to stress, changes at work, and to life’s challenges in general.  

Resilience During Uncertainty (Virtual)

This course provides valuable skills and insights to help you navigate situations and events that could leave you feeling out of touch, out of sorts, or simply out of control.

The Happiness Advantage (On-Campus)

The research is clear; being positive results in more resilient, adaptable and successful people and organisations. This course will give you the tools to create a more positive and productive workplace and lifestyle.

Human Resources

Create Strategic Human Resource Plans (On-Campus/Online)

Address how to implement a strategic approach to planning and manage human resources in a way that integrates and aligns with organisational objectives.

HR Essentials (On-Campus)

Gain the fundamental knowledge to manage all aspects of the employee lifecycle: the foundations of talent strategy, performance, workforce planning, learning and development, policies, regulations, and standards.

Recruitment and Selection (On-Campus)

Designed to ensure you retain key talent, gain the knowledge and techniques to conduct job analysis, implement candidate attraction strategies, effectively assess candidates, and make informed selection choices.

Workforce Planning (On-Campus)

Effectively evaluate and forecast your organisation's ongoing needs by profiling your workplace, analysing supply and demand, and devising strategies to minimise workforce gaps.

Workforce Relations (On-Campus)

Equip yourself with the skills, knowledge, and credibility to manage complex workplace issues. Combine the legal context of business management with the human face of people leadership to effectively manage workforce relations.

Workplace Diversity (On-Campus/Online)

Through an honest exploration of the opportunities and challenges inherent to Australia's diverse workplace populations, learn what needs to be overcome to create a truly inclusive workplace.

Leadership & Management

Building Team Performance (On-Campus)

Gain the skills to develop a performance-based culture through the application of practical tools and strategies, resulting in more-engaged employees who are aligned on achieving team goals, meeting performance standards, and working collaboratively.

Change Management (On-Campus)

Understand the various types of change that affect your organisation and apply different models of change in the context of your business. Learn to plan, prepare, and implement change with the tools to effectively resolve resistance to the change process.

Coaching and Mentoring (On-Campus)

Discover how to provide constructive feedback while maintaining trust, using proven approaches that incorporate emotional intelligence and strong interpersonal skills, and create a coaching culture where insight and experience is shared readily.

Conflict Resolution (On-Campus)

Explore the factors that drive conflict and the skills required to effectively intervene with a pragmatic approach that facilitates positive outcomes.

Design Thinking: Transform how you Create and Innovate (On-Campus)

Combine the traditional internal focus on your organisation’s linear objectives and business metrics with an outward creative focus that challenges assumptions and redefines problems to deliver better business outcomes.

Effective Workplace Relationships (On-Campus)

Focusing on communication and behaviour, this course teaches strategies to build interpersonal skills, be more responsive to others, and foster positive workplace relationships.

Frontline Leadership (On-Campus)

Explore the critical leadership skills needed to get things done, such as identifying your leadership style, adapting your approach to suit different needs and situations, and translating organisation vision into achievable goals for your team.

Leadership Essentials (Virtual)

This course introduces both the functional and people-focused aspects of leading teams, exploring critical success factors in working with others to deliver operational outcomes.

Leading with Emotional Intelligence (On-Campus)

Discover how harnessing your own emotions and those of others can enhance decision-making, improve behaviour, and facilitate high performance, both in work and personal lives.

Manage People Effectively (On-Campus/Online)

Learn how to best engage your staff, create meaningful relationships, and facilitate team cohesion by using emotional intelligence in your leadership communication and behaviour.

Manage Performance Effectively (On-Campus/Online)

Learn proven techniques for driving performance and consistently delivering results. Recognising that performance sometimes slips, you’ll also gain insight and tools to positively and proactively manage diminished performance.

New Leader (On-Campus/Online)

Build upon your foundational leadership skills and knowledge of great management and discover the best practice to ensure a successful transition from teammate to leader.

People Leadership (On-Campus/Online)

Through the recognition that management seniority is not just about commercial accountability, discover how to become a trusted organisational figurehead who can lead and develop the workforce during times of both stability and change.

Performance Management (On-Campus)

From the setting of goals and allocation of work through to performance reviews and recognition, you will learn the skills you need to drive a performance culture and proactively address issues of diminished performance.

Risk Management (On-Campus/Online)

Be guided on how to create, implement, and evaluate a risk management strategy that supports your organisation's objective and ensures the minimisation of risk.

Strategic Leadership (On-Campus/Online)

By gaining the practical tools and techniques you need to plan and deliver strategic outcomes, you'll learn how to create realistic yet ambitious plans that support the growth and financial sustainability of your organisation.

Personal and Professional Development

Business Networking (On-Campus/Online)

Gain essential insight into the art of creating and maintaining strong and far reaching business networks. This course explores identifying appropriate networks, network participation, and personal networking competencies.

Critical Thinking and Problem Solving (On-Campus)

Strengthen your ability to objectively analyse and evaluate issues, learn proven tools and techniques to identify and respond to challenges, and gain practical guidance on how to implement these skills in your workplace.

Personal Productivity (Virtual)

This course explores how you can build and sustain your capacity and productivity to effectively deliver on your work commitments without experiencing fatigue and burnout.

Time Management (On-Campus)

Empower yourself with strategies to take back control of your time by better analysing workloads, prioritising tasks, and overcoming procrastination. Effective time management also reduces stress and increases confidence.

Work Priorities (On-Campus/Online)

This course provides you with practical tools and techniques to set meaningful goals and realistic plans to achieve them. It shows you how to manage pressures, organise work commitments, and improve your productivity.

Project Management

Agile Fundamentals (On-Campus)

Learn about the Agile mindset, values, principles, and foundational concepts, and how these are used to work towards achieving organisational agility.

Agile Project Management (On-Campus)

Focusing on the core components of Agile project management, this course takes an in-depth look at the fundamental Agile concepts of adaptive planning, customer collaboration, and value-driven delivery in dynamic environments.

Applied Project Management (On-Campus/Online)

This three-day course provides a comprehensive understanding of all aspects of the project management lifecycle, from initiation and planning through to execution and closure, and is aligned to the Project Management Body of Knowledge (PMBok) industry competency standards. 

Introduction to Agile (Virtual)

Learn tools and techniques for collaborating with diverse teams to develop products, services or experiences using an iterative, continuous improvement approach that acknowledges the need for organisations to be responsive to constant change.

Introduction to Projects (On-Campus)

Covering all phases of the project lifecycle, you’ll gain insight into project planning, budget preparation, stakeholder management, schedule management, and project closure and review.

Project Management Essentials (Virtual)

Following the waterfall methodology for managing projects, this course will provide insight into project planning, budget preparation, stakeholder management, schedule management, project closure, and review.

Project Management Fundamentals (On-Campus/Online)

This course is designed to provide you with practical, up-to-date perspective of the basics of project management and how you can use them to manage a variety of common business, and life, projects.

Project Management Practitioner (On-Campus)

This five-day course offers project managers an invaluable step up by teaching them how to approach the stages of project management with strong leadership, governance, and project integration.

Public Sector

Applying Strategic Thinking (Virtual)

This course explores the concept of strategic thinking from a number of different perspectives, demonstrating that strategic thinking plays a far greater role in our individual success and effectiveness than is commonly acknowledged.

Government Writing for Impact (Virtual)

In an increasingly digitally-based world, communicating complex ideas and arguments effectively is critical. This course takes participants through the process of constructing clear, effective and persuasive documents.

Sales

Consultative Sales Excellence (On-Campus/Virtual)

This program introduces the strategies and tactics that are the foundation of successful selling, and the key selling skills you need to lead a conversation from “hello” to “let’s go”.

High Performance Sales Coaching (On-Campus)

This course teaches sales leaders how to help sellers and professionals achieve their greatest sales potential and get the most out of each sales opportunity.

Insight Selling (On-Campus)

Learn how to create conversations based on ideas, inspire with insights, and set yourself and your company apart from the pack. Today's top sellers don't just sell the value of their products and services, they become the value.

Key Account Management (On-Campus)

Discover how to identify and create new opportunities within your accounts, develop enterprise-level relationships, and protect accounts against competitors by learning how to turn account growth opportunity into account growth reality.

Masterful Sales Prospecting (On-Campus)

Through a thorough training of how to set appointments using a modern, multi-mode, multi-touch, value-based outreach methodology, this course will help you to develop and implement a prospecting sequence that consistently generates meetings.

Technology

Emerging Technology Essentials (On-Campus)

Introduces the concept of the Fourth Industrial Revolution and provides the knowledge to discuss critical technologies in this sphere and effectively implement them into their organisations for greater business success and relevancy.

Salesforce Business Essentials (On-Campus)

Discover the full functionality of Salesforce with the skills to create and utilise reports and analytical dashboards, make data-driven decisions, and drive user adoption of Salesforce within your organisation.

Training

Train the Trainer (On-Campus)

Develop the skills and knowledge to plan and present interactive and effective training sessions. Learn to analyse learning needs, structure and deliver workshops, and design engaging workshop materials through practical application.