The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)
Banner Image
Image
#00c0af
#0000cc
Faculty logo
Image
Summary
Where salespeople and representatives develop their ability to successfully diagnose the specific needs of their client and communicate how their product or service is the ideal solution to satisfy these needs.
Faculty description
Advances in digital technology and the increased accessibility of information have dramatically changed the buying journey over the last 10 years. Buyers are more informed, with a wealth of information constantly at their fingertips, and are only engaging salespeople much later in the decision-making process. However, with vastly more information comes greater choice and decision complexity, which creates precise opportunities for clever salespeople.
The Faculty of Sales, in partnership with RAIN Group, will enable you with the technical skills to take advantage of these opportunities, as well as an articulation pathway for becoming a sales leader.
Image
80% of customers say that the experience a company provides is as important as its products or services
Source
(SALESFORCE 2018)
Image
32% of consumers say they will walk away from a brand they love after just one bad experience
Source
(PwC 2018)
Image
57% of the purchase decision is now complete before a customer even calls a supplier
Source
(CEB 2018)
Image
Sales leadership is one of the top 10 most in-demand technical skills
Source
(LINKEDIN 2019)
Who should attend AIM's Sales courses?
Target Audience
Audience Icon
FINANCE MANAGERS
that need to ensure business objectives are successfully met
Audience Icon
CURRENT SALESPEOPLE
who want to expand their skills to better negotiate and win sales
Audience Icon
SALES LEADERS
who wish to better coach and mentor the members of their team
Audience Icon
MARKETERS
seeking a wholistic understanding of the sales funnel to best support sales goals
Faculty Experts Title
AIM SALES PARTNERS AND FACILITATORS
Faculty Experts
Call to Action
Download the Faculty of Sales Guide
CTA Image
Image
Read more from the Faculty of Sales
FAQs
The sales process has shifted from product-led pitching to insight-led guidance. Buyers now research and compare options well before speaking to a salesperson, so early value comes from helping them make sense of information, reduce risk and align solutions to their goals. Salespeople need stronger discovery skills, better use of data and the ability to support decisions across digital and in-person channels.
