Martin Mercer, Chief Executive Officer
For the decade up to 2020, Martin was the CEO and MD of two high-growth businesses. More recently, he was the CEO of a start-up disrupting the legal practice management industry. He has successfully led a disruptive challenger brand during its scale-up phase, an incumbent internet services business through a turnaround and ultimate transformation into a leading digital services business, and a start-up taking an innovative SaaS platform to market.
In addition to a dozen years of CEO experience, Martin has enjoyed senior leadership roles in functional areas including sales, marketing, product management, channel management, business development, and strategy and planning. This experience was acquired in both B2B and B2C contexts.
Martin is responsible for the performance of Scentia and its operating businesses.
Warren Creighton, Chief Financial Officer
Warren Creighton has spent over 13 years in senior roles in finance in the private education sector. He oversees all financial matters, including compliance with corporate and accounting standards and TEQSA standards. He oversees the development of budgets for Scentia and its entities, including AIM Business School.
Steven Smith, Chief Technology and Product Officer
Steve Smith has over 20 years of experience in product management and marketing roles, the last 3+ in the private education sector. He is responsible for providing strategic direction of the course portfolio and student experience at AIM Business School and oversees the implementation of these strategies.
Trenton Barnier, Chief Marketing Officer
Trenton Barnier has a master’s degree in marketing and 10 years of experience working in marketing, including experiential, B2C, B2B, analysis, and advisory. He leads the marketing function of Scentia and its entities, including AIM Business School.
Samantha Turley, Chief Sales Officer
Sam Turley has over eight years of experience selling and leading teams within the technology and professional services industries. She leads the thriving and passionate sales teams across AIM Business School and AIM.
