Unit Description

This capstone unit for the MBA program extends and enhances your ability to think and act as an executive leader. It investigates how to lead an organisation through the analysis, strategic positioning, concept application, and decision-making phases of corporate strategy that achieve organisational goals. You will undertake a series of self-insight tools to increase your self-awareness about your personality and predispositions and how it may affect your executive leadership effectiveness.


To enter into this unit, students must first have completed:

Learning Outcomes

  • Formulate, plan, monitor and evaluate corporate strategy and distinguish corporate strategy from business strategy utilising recent academic research and contemporary events.
  • Critically examine and reflect on the necessary leadership behaviours and decision making skills required to be an effective executive leader, responsible for corporate strategy.
  • Influence the construction of their organisation’s strategic plan from a strategic positioning point of view so that it takes account of both the external environment and internal factors.
  • Articulate and evaluate a range of strategic choices to their organisation with respect to strategy design and execution.
  • Interpret and transmit the crucial importance of corporate social responsibility, governance, risk and ethics in strategy formulation, development and execution.
  • Demonstrate creativity and flexibility in the application of knowledge and skills to new situations, to resolve problems and to think rigorously and independently.

Graduate Attributes

AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:

  • Strives for intellectual rigour
  • Understanding the changing global context
  • Manages for success
  • Demonstrates effective communication and interpersonal skills
  • Develops mastery of business and management disciplines
  • Strives to be a continuous adult learner

Assessment Tasks

The successful completion of Corporate Strategy and Responsibility relies on the submission of three assessments:

  • Assessment Task 1: Current Strategic Issue Analysis Board Report (35%)
  • Assessment Task 2: Strategic Issues and CEO Leadership Briefing Paper (50%)
  • Assessment Task 3: Engagement and Participation (15%)