This unit is available for these qualifications:
Unit Description
Business analytics is an essential tool to improve decision-making, drive efficiency, and gain an edge in competitive markets. This unit will give you a comprehensive understanding of analytics methodologies and performance metrics so that you can make effective, data-driven decisions. In a business environment increasingly reliant on data, your success is dependent on being able to ask the right questions, interpret key metrics, and apply insights that guide strategy.
Prerequisites
There are no prerequisites for this unit.
Learning Outcomes
- Critically analyse the role of business analytics in strategic decision-making and organisational success.
- Evaluate and apply key business metrics (KPIs) and analytics frameworks to measure performance and guide business strategy.
- Critically assess and synthesise financial, operational, and customer analytics to generate insights that drive competitive advantage.
- Interpret and communicate data-driven insights effectively using relevant tools.
- Evaluate ethical and compliance considerations in business analytics, ensuring responsible use of data and related technologies.
Graduate Attributes
AIM Business School has identified a set of attributes that positively impact graduates’ success in business as a manager and leader and these are taught, developed, and assessed to varying degrees in this unit. These Graduate Attributes are:
- Strives for intellectual rigour
- Understanding the changing global context
- Manages for success
- Demonstrates effective communication and interpersonal skills
- Develops mastery of business and management disciplines
- Strives to be a continuous adult learner
